Industry segmentation includes having the entire heterogeneous market for an item and dividing it into several sub-marketplaces or segments, Just about every of which tends to be homogeneous in all important elements.[twelve] The method is performed for two main applications: improved allocation of a firm's finite means and to higher provide the mo

Marketing research is a scientific strategy of analyzing knowledge that requires conducting exploration to assist marketing actions as well as the statistical interpretation of data into information and facts. This data is then used by managers to approach marketing activities, gauge the character of the agency's marketing natural environment and a